Every December, Busselton hosts IRONMAN Western Australia, a full-distance triathlon featuring a 3.8 km swim from the Busselton Foreshore, a fast 180 km bike ride, and a 42.2 km run through town and along the coast. Renowned for its flat, scenic course and iconic jetty backdrop, it's a bucket-list race for athletes worldwide.

Each February, Geographe Bay  transforms into a vibrant sailing spectacle. This week-long yachting festival features thrilling races across the crystal waters, lively shore events, and a welcoming atmosphere for sailors and spectators alike. It’s a highlight on Western Australia’s sailing calendar and a must-see summer celebration.

In March, this 10-day celebration of creativity brings together vibrant exhibitions, live concerts, engaging workshops, and inspiring youth performances. Set against stunning coastal scenery, it unites artists, musicians, and the community for an immersive cultural experience in the heart of W.A's beautiful South West.

Each autumn, the Margaret River Surf Pro brings the world’s best surfers to the South West for an electrifying competition on iconic waves. Spectators can soak up the action, enjoy vibrant beachside festivities with food and music, and experience the region’s stunning coastal scenery at its most exhilarating.

A six-day celebration of Australian and French cinema held across Busselton, Dunsborough, Augusta, and Margaret River. Enjoy film screenings, red carpet events, filmmaker Q&As, and the nation’s richest film prize—making it an unmissable cultural experience for movie lovers visiting the South West each August.